When we launched the Yama, it wasn't about creating another trail shoe.
It was about creating a better relationship between your feet and the trail.
Too many trail shoes ask your body to adapt to them. We believed there was another way: a foot-shaped fit, a neutral platform, exactly enough protection, and the flexibility to let your feet do what they were designed to do.
That hasn't changed.
What has changed is the color.
Introducing Rust.
Deep. Earthy. Quiet.
It's a color inspired by canyon walls, worn leather, iron-rich soil, and the miles that leave a mark. It's not meant to stay pristine. Like every great trail, it only gets better with time.
The Yama Rust carries the same outsole that grips loose climbs and confident descents. The same balanced cushioning that protects without disconnecting you from the terrain. The same fit that gives your toes room to move naturally.
A shoe shouldn't look its best on day one.
It should look like yours after hundreds of miles, dusted with dirt from places you've explored and stories you've earned.
That's what Rust represents.
The more ground you cover, the more it becomes part of your journey.
Thank you to everyone who has trusted us enough to put the Yama on their feet. Every conversation, every race, every trail recommendation, and every mile you've shared has helped shape this community.
We're just getting started.
See you on the trail.
Redefine Winning.