The Notace Manifesto
We believe less is more - and purpose beats noise.
We don’t chase trends. We don’t overbuild. We craft footwear that honors the way the body was meant to move.
In a world overwhelmed by noise, we choose clarity.
Every design choice, every material, every detail—considered, tested, refined. Because real innovation doesn’t shout. It endures.
We stand for simplicity, functionality, and the freedom that comes from stripping away the excess.
We build with intention. We design for movement.
We escape the noise—so you can, too.
Founder's Story
Cedric’s journey in footwear began over a decade ago at a specialty running store, where he combined hands-on experience with academic research in running gait and biomechanics while completing his master’s degree. His passion for performance and movement led him through various roles in the industry, ultimately overseeing global distribution for leading footwear brands.
It was his travels to Japan that resonated with him the most. The culture’s design philosophy, precision, and values like Ikigai aligned with him. Clean aesthetics, intentional craftsmanship, and thoughtful living became guiding principles.
Recognizing a significant gap in the market for natural footwear, a space he had long been passionate about, Cedric took the leap. He launched Notace with a clear vision: to create footwear that honors natural movement while embodying the Japanese approach to design and detail. From the outset, he partnered with development teams in Japan, infusing the product creation process with shared values of simplicity, intention, and refinement.
Notace was born from this intersection of performance, philosophy, and precision—and continues to be shaped by the spirit of Japan.
Shoes for Every Activity
We believe in the power of natural movement. Barefoot-style shoes offer freedom, flexibility, and connection to the ground—benefits we fully embrace.
But we also understand hard, modern surfaces require more cushion. Whether you’re trail running over sharp terrain, logging long miles on the road, or playing high-impact sports like tennis or pickleball, you need more protection and comfort.
That’s where Notace steps in - redefining performance, function, and feel. We offer a shoe for each activity: true barefoot designs with maximum ground sensitivity with added cushioning and structure for greater comfort.
